What has ikea done to cope with competition from its rivals

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Assignment - International Market Strategy in China Discussion Questions

1. How did IKEA adapt its strategy for competing in international markets to suit the Chinese market?

2. Which macro-environmental forces most impact IKEA's China operations?

3. Discuss any part of the case in light of the assigned article (Distance Still Matters). What type of "distance" seems to be most pronounced when it comes to Ikea's strategy in China?

4. What has IKEA done to cope with competition from its rivals in the Chinese furniture industry?

5. How should IKEA strike a balance between 'global' and 'local' in designing an effective marketing strategy in China?

6. Is IKEA's business strategy producing good financial results? Use the financial ratios in Table 4.1 in the text as a guide.

7. What recommendations would you make Angela Zhu and her team foster IKEA's future growth in China?

8. Walmart Case: Did cultural differences play a role in Walmart's entry into Germany? What could Lidle or Aldi learn from Walmart's experience about entering a country in Latin America? Justify your answer with examples and in reference to relevant frameworks learned in this module.

Reference no: EM133266966

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