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Topics: Retailing, Target Marketing, Market Growth Strategies Summary: H&M is moving further beyond its eponymous clothing label, doubling down on beauty products, housewares and selling products from other brands to draw in more shoppers.
Questions: -What has H&M historically sold in its stores? - Describe H&M's typical target market and explain why that market was attracted to H&M. - What factors have contributed to H&M's declining growth? - Briefly describe at least two strategies that H&M is implementing in an effort to grow. - Critically evaluate H&M's growth strategies. Do you think these strategies will generate growth for H&M? Why or why not?
Market Segmentation and Targeting
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consider the following questions while conducting the analysis1.nbspnbspnbspnbspnbsp what are the competitive
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