What has been the reaction to the campaign

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Reference no: EM133392358

Discussion Question 1: Review the latest social media campaign from Cola-Cola (organic, not paid). What is its current focus? Search YouTube, Twitter, Facebook, etc. for examples.

Discussion Question 2: Does this campaign share characteristics of past campaigns? How is it different?

Discussion Question 3: What has been the reaction to the campaign. Search post comments and characterize their sentiment. Is the fan base engaged?

Discussion Question 4: What is the future of this campaign for Coca-Cola? Should they continue?

Reference no: EM133392358

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