What has been the company primary strategy

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Reference no: EM133568501

Nike's Jordan Brand

Nike's - Jordan Brand marketing success resulted in its brand losing its cachet and street cred, and signaled the end of the spend-big, win-big era of "push" marketing, This feature highlight's Nike's move into the customer-relationship marketing era, in which brands increasingly derive value from customers.

In-class group participation exercise: Form students into groups of three to five. Each group should read the opening vignette to the chapter on Nike. Each group should answer the following questions:

What has caused Nike's Jordan Brand lasting popularity?
What has been the company's primary strategy?
What is Nike's Jordan Brand doing to ensure its future growth and success?

Each group should then share its findings with the class. Create and present a short 3-4 slides PowerPoint. Include a short video.

Reference no: EM133568501

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