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What happens when global marketing does not work

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Reference no: EM131970093

Task: Global Markets - Sales and Marketing

Global marketing includes the process of planning, producing, placing, and promoting a company's products or services in a global marketplace. While this may include having offices or manufacturing sites around the world, the Internet has made it possible for even small businesses to engage in the international market without the expense of overseas sites.

Why global marketing?

1. Complete the Lynda.com tutorial, International Marketing Fundamentals.

2. Download the worksheets in the Important Documents site to complete as you work through the tutorial. You will bring these with you to the lesson.

What is a global strategy?

1. Complete the Lynda.com tutorial, Global Strategy.

2. Watch

What happens when global marketing doesn't work?

1. Read Lost in Translation - 8 International Marketing Fails.

2. Watch

3. Watch

Investigate the global marketplace to identify several new innovative avenues where your company could compete. Think. Find a new area where your product or service would be able to stand out.

Come up with ONE (1) NEW innovative product or service to market internationally.

Write a 1 - 2-page paper explaining:

what or where this is

why this is good for your specific company any drawbacks you foresee, and

what resources would be necessary to carry out this new international strategy.

Submit your paper for grading AND bring also to the lesson.

Reference no: EM131970093

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