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1. Why would a monopolist deviate from uniform pricing and set non-constant prices? And what selling policies may it choose?
2. What happens if a firm can set individualized prices depending on previous purchases?
What are some of the desirable characteristics of focus group moderators? How might a researcher go about ensuring that potential moderators are appropriate for a specific project, over and above general qualifications
Barbara Herdman is the manager of the marketing research department of J.E. Hall, Inc. She recently collected demand data for the last six years of a special product and then asked one of her associates, Mr. Brown, to forecast the data for the same p..
What were Green Rivers concerns and questions regarding -Trade Standing, Ordering and payment history, Willingness to cooperate in joint programmes and willingness to share information
The purpose of this assignment is to assess through research students' capacity to provide an informed consumer behaviour analysis of a contemporary consumer brand.
Pricing is one part of the value equation in developing a marketing program. Discuss the methods available to marketers for establishing a pricing strategy. Analyze why each would be selected.
Explain how red bull has been able to arouse and activate the consumer decision making process and why do you think red bull has been able to be successful in entering the evoked set of consumers?
Identify and describe two sales forecasting techniques that could be used by the organisation or in the industry. Implementation of a recent marketing program or a marketing plan of the organization.
Business Environment and Marketing Research
Design marketing strategies and plans specific to customer/consumer and market needs in global markets - Explain and demonstrate an understanding of core marketing principles.
When does menu pricing dominate uniform pricing in monopoly? Discuss the countervailing effects. Suppose a firm can target two groups of consumers by a menu of prices with different qualities.
read the case study on page 381-382 and then answer the following questions what can be done to minimize the risk of
Is the marketing idea valid - what is unique or distinctive about the product or service that separates it from substitutes and competitors?
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