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What happens if a consumer clicks on the wrong

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Reference no: EM132347587

In a world of one-click acceptance, vendors face real challenges in determining whether the clicker is in fact the offeree to whom the offer is made. What are some steps or procedures vendors can adopt to establish attribution? What happens if a consumer clicks on the wrong button or did not intend to click at all? What legal and ethical defenses should be available to e-commerce customers?

Reference no: EM132347587

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