Reference no: EM133682322
Group Activity: Descriptive Analytics
Please discuss in your individual groups and write down your answers in bullet point format. Upload one file per group on elearn and have one member from each team discuss your answer for 5 min.
Question 1. Did luiga's sales increase after pop-up store opening?
Question 2. What happened to the basket size and number of customers?
Question 3. How does the basket size compare between online and pop-up?
Question 4. What are the early indications? Is there synergy or cannibalisation of online due to pop-up stores?
Question 5. What about sales post the brick-and-mortar store opening?
Question 6. What happened to the number of customers and basket sizes?
Question 7. How many Omnichannel shoppers were there after the B-a-M store opening?
Question 8. Do you see differences in device usage (such as mobile vs. PC) during Iuiga's journey?