Reference no: EM132722124
What happened to Harley Davidson? Harley-Davidson is a modern, publicly held company with a growing market increasing overseas. Unfortunately, the company has a lot of secrets and problems that could end up in another downfall.
Harley-Davidson or H-D was founded in 1903. The legendary brand is an everlasting symbol of freedom and adventure, and its superior product is an iconic part of the American roadway. Over the past few years, Harley-Davidson has been experiencingdeclining salesas its aging customer base loses interest in their heavyweight product. It has been a challenge for the motorcycle giant to attract the younger generation to purchase a product that is considered "cool" for old guys with tattoos.
The corona virus pandemic has also hit the company hard, and it's seen a 30 percent decline in its stocks. The current recession is proving to impact not only their revenue but cash flow capabilities as well.
Questions:
1. Please explain why this company failed and what were their mistakes?
2. What action you should take to save the company with your analysis reasons such as:
a. Strategic Competitiveness
b. The external environment
c. Strategic Actions/Strategic Formulation
d. Competitive Rivalry and Competitive Dynamics