What guidance can you get from the buzzback study

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Reference no: EM131242108

1 You are a new-product development specialist at Kraft. What guidance can you get from the BuzzBack study?

2 Choose one of the suggestions from the above list of healthy snack concepts. Imagine that your company is interested in turning the idea into a new product but wants to conduct market research before investing in product development. Design a marketing research plan that will give company managers the information they need before engaging in new-product development of the idea. (Hint: Use steps 1-3 in Exhibit 9.1 as a guide.)

Reference no: EM131242108

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What guidance can you get from the buzzback study : You are a new-product development specialist at Kraft. What guidance can you get from the BuzzBack study?

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