What group we belong to as consumers

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Reference no: EM133358962

Questions:

1). This week we discussed what "group" we belong to as consumers and how it influences our buying decisions. What consumer group(s) do you belong to? And give an example of how it affects your buying behaviors.

2). Provide an example of a current "cultural shift" and why you think it has happened and how it has affected consumer buying behaviors.

3). In class we discussed various examples of "gender segmentation". Provide an example of Psychographic / lifestyle segmentation.

Reference no: EM133358962

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