What group consensus on the perception of del monte ketchup

Assignment Help Marketing Management
Reference no: EM132644251

The most challenging aspect of pricing is "consumers' perceived value." In the U.S., even free products are not wanted if consumers do not see the value in possessing them. On the other hand, just having a logo or emblem put on a product can make the product be highly desirable with premium pricing.

Researching the consumer base in Khabarovsk,

Question a. What is your group's consensus on the perception of Del Monte Ketchup?

Question b. If you were given a task of increasing the perception to a super-premium brand, what would you need to do?

i. Would you change the product? If so, how?

ii. Understanding that Del Monte being an American product, Russians' sentiment towards the U.S. will have some impact on the perception of the product. How would you control this?

iii. How would you promote (position the brand image)?

Reference no: EM132644251

Questions Cloud

Which part of cellular respiration produces the most atp : Which part of cellular respiration produces the most ATP? How does it work?
How are starch and glycogen different : How are starch and glycogen different? How do saturated and unsaturated fat differ?
How would position coke differently from pepsi : If you were given a liberty to do in San Salvador what Coke did in any other part of the world and succeeded, what would that be? Explain.
Disadvantage of use of molecular methods in clinical : 1. Name one advantage and one disadvantage of the use of molecular methods in clinical microbiology.
What group consensus on the perception of del monte ketchup : Del Monte being an American product, Russians' sentiment towards the U.S. will have some impact on the perception of the product. How would you control this?
Advantages and disadvantages of vertical farming : Make a list of the advantages and disadvantages of vertical farming, according to the article.
Contrast directional selection and disruptive selection : Compare and contrast directional selection and disruptive selection, and provide an example of each.
How unions enhance or detract from company results : The CEO has asked you and Jane to create a chart that he might use as part of his decision process in deciding what countries in which to locate overseas.
What is group consensus on the perception of jamba juice : Jamba Juice being an American product, Nigerians' sentiment towards the U.S. will have some impact on the perception of the product. How would you control this?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd