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What green consumer segments were being targeted

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Question

H-M, Zara and Uniqlo are among companies that have been criticized for greenwashing in the recent past due to the amount of textile waste they create (also known as "fast fashion"). Do some research to find another example of a failed green marketing strategy then answer the questions below. (Don't do Volkswagen Clean Diesel, and give reference).

1. What green consumer segments were being targeted?

2. What strategy appears to have been chosen?

3. In your view, why is this an example of a green marketing failure? (Consider implementation as well.)

Reference no: EM133456021

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