Reference no: EM132575151

Question 1: Describe your candidate and what office they are running for in a few sentences

Question 2: Describe your candidate's opponent in a few sentences.

Question 3: Who are your main target markets in your campaign? Why do you think that focusing on this target market would be effective?

Question 4: Develop Message

1. What are some of your candidate's positive attributes?
2. What could your candidate be attacked on?
3. What are some of the competitive advantages of your candidate compared to their opponent?

Question 5: Communication

Paid Media

1. What are some media outlets that are you planning to buy your ads in?
2. Describe the message of at least one ad that you are planning to run.

Earned media

1. Describe the content of at least two press releases you would send to journalists OR describe the content of at least two free social media posts you might write.
2. Are you using any other type of communication, beyond mass media? Which one?

Question 6: Structure of organization

1. What are some of the roles that would be important in your campaign? (social media manager? Strategy?) You can be creative and create roles that are particularly important for your campaign.

GOTV (Go to vote initiatives)

1. What GOTV initiatives are you planning to put in place during your campaign? Why do you think they are important for the success of your campaign?