What goods or services does the company manufacture or sell

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Reference no: EM132237975

Gaining a competitive advantage in today’s marketplace is critical to a company’s success. Research any company that sounds interesting to you and identify the steps it has taken to create competitive advantages for individual products or the company as a whole.

1. What goods or services does the company manufacture or sell?

2. How does the company set its goods or services apart from those of its competitors?Does the company compete on price, quality, service, innovation, or some other attribute?

3. How do the company’s customer communication efforts convey those competitive advantages?

Reference no: EM132237975

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