What good is a mission statement

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Assignment:

Marketing Debate 2 What Good is a Mission Statement?

Mission statements are often the product of much deliberations and discussion. At the same time, critics claim they sometimes lack "teeth" and specificity or do not vary much from firm to firm and make the same empty promised.

Take A Position in any of the two:

Mission statements are critical to a successful marketing organization;

versus

Mission statements rarely provide useful marketing value.

Reference no: EM133452999

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