What goals for a company to create successful new products

Reference no: EM133642197

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In order to be eligible for ANY credit, you must make ALL 3 required posts to the board and make them on time. The first post should be in response to my question and must be at least 250 words (not including the reference list). The 2 additional posts must be thorough replies to other students (at least 100 words each not including the reference list) regarding their posts. All postings must be courteous, thorough, on-topic, and demonstrate knowledge of the subject-matter.

Why do so many new products fail? What must be the goals for a company to create successful new products? Give an example of a recent (within the last 5 years) product failure and talk about what you think went wrong and why.

Reference no: EM133642197

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