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Prepare a PowerPoint presentation (12 slides maximum) comparing and contrasting two global companies of your choice.
In your analysis, address the following at a minimum:
One slide summary for each of the companies and products
- What global marketing strategies have these companies implemented to stay ahead of their competitors? Make sure to incorporate the marketing mix variables, pricing and market segmentation.
- What are their human resource strategies with regards to staffing and retaining talent?
- What is their source of competitive advantage?
- If you were the leader running.
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