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What global market-entry strategy did mary kay use

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Reference no: EM132559851

Answer the following questions after reading the case in the book and watching the video.

Question 1: Is Mary Kay an international firm, a multinational firm, or a transnational firm based on its marketing strategy?

Question 2: What global market-entry strategy did Mary Kay use when it entered India?

Question 3: Is Mary Kay a global brand? Why or why not?

Attachment:- multinational film.zip

Reference no: EM132559851

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