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Case: Zhuang, X. (2020) "Transsion Mobile: Deep Blue Ocean in Africa," (Harvard)
Assignment: What global growth strategy has Transsion relied on over the years and how has it evolved? What market expansion option should Transsion choose and why: i) product diversification into home appliances and smart devices, ii) geographical expansion with a focus on other emerging markets, iii) further development of its existing ecosystem in Africa?
Learning contract proposal that will form the basis of your learning contract report.
"Change is the only constant " Evaluate the different types of change that have occurred in Sony.
How do advertisers try to use group influence? Will you find any specific examples and explain the relevant theory of group behavior and influence?
You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.
The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.
Find not only the optimal production quantities, but also the optimal total cost.
Describe the management process and identify the skills required to manage business organizations.
Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.
Demonstrate understanding of the many-sided nature of knowledge management
Write a paper on Historical Trends of Management.
Theory of Planned Behavior and Integrated Behaviors Model
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