What global and international considerations

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Reference no: EM132269471

1. Define your product/service that you will need to analyze for further development.

2. Select two companies that you like, or are interested in. Research their corporate mission and (if possible) their vision statements. These may also be described as a company’s “core values” such as the example in the PowerPoint from Zappo’s. Write down what each of the companies claim their strengths and distinctive competencies to be. Which of their products and/or service most reflects their mission, vision, and core values and why?

3. Create a Positioning statement for the client highlighting the values and benefits offered to the customers. Also create a positioning map using the company's two main competitors. (The company under study is Lorna Jane, Australia)

4. What global and international considerations should be made when conducting business?

Reference no: EM132269471

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