What general recommendations would you make to todd

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Reference no: EM133791733

Case Study: Med Chem Products

Write a three- to four-page report on the Med-Chem Products: Hospital Division case study found on page 500 at the end of Chapter 13: Sales and Operations Planning.

Be sure to address the following questions in your report.

Question: Describe the current system in use as it applies to the operations personnel and marketing personnel. To what extent does this system help or hinder Med-Chem's ability to achieve its objectives? Why?

For marketing and operations, what are the critical activities that they must do well for Med-Chem to be successful in the marketplace?

What general recommendations would you make to Todd regarding the current situation?

Your responses should be well-rounded and analytical and should not just provide a conclusion or opinion without explaining the reason for the choice. For full credit, you need to use the material from the week's lessons, text, and/or discussions when responding to the questions. Outside sources are also welcome.

You should provide references and parenthetical citations in APA format when sources are used. Each answer should be double-spaced in 12-point font and your paper should be 800-1,500 words in length. Make sure to follow APA guidelines for writing an academic paper.

Reference no: EM133791733

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