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Assignment: Media Advertising
Assume you are performing your due diligence to develop an advertising approach for a product you think will best be served by using social media.
Part I: Identify the product and what form of social media you would use to advertise this media.
Part II: Create a checklist you would follow to deploy this ad. Part III: Close the loop
• In bullet format, provide three (3) risks associated with the approach you selected.
• Then, identify what selling tactic would best align with your goals.
• In two (2) paragraphs, describe how advertising on the Internet could lead to profitability.
Develop a marketing plan on a product or service and describe Product applications in marketing, Role of Internet in marketing the product, Consumer profile, Naming the product, Conclusion.
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European Journal of Marketing, 36 (1/2), pp. 51-85. Assess the thesis of the authors in regards to the construct ‘lifestyle'. Examine the other innovations that are presented in the article.
The 4Ps of Marketing
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