What forces might have led them to franchise

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Question: IKEA, the flat-pack furniture company, is, in many ways, a classic multinational: its IKEA Industry subsidiaries produce furniture and other items in 11 countries throughout the world. On the retail side, however, IKEA chooses to franchise. From the IKEA website:

"Today, all the IKEA stores (except the IKEA Delft store in the Netherlands, which is owned by Inter IKEA Systems B.V.) operate under franchise agreements. Inter IKEA Systems B.V. is the owner of the IKEA Concept and a worldwide IKEA franchisor."

Using the OLI framework, discuss the franchise system as it relates to IKEA. Be sure to address IKEA's ownership advantage, and what forces might have led them to franchise the retail operation rather than operate corporate stores. Limit your answer to two paragraphs.

Reference no: EM133219789

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