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What forces are creating the industry disruption

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What forces are creating the industry disruption and pushing the Swiss watch industry to change?

Would you classify the change environment as more calm waters or white-waters rapids? Explain your choice. Can disruptive innovation happen in a calm waters environment or only in a white-waters rapids-type environment? Discuss.

How has Jean-Claude Biver tried to change his organization? Evaluate the decisions he's made. Are there other actions he might take? If so, describe those. If not, why not?

Pretend that you've been invited to make a presentation to the executive team at one of these Swiss watch companies on ways you might get younger customers to give these special luxury products a try. Come up with some ideas and discuss the best way to get your point across to this executive team.

Reference no: EM133239290

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