What forces affect coca cola and their marketing efforts

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Reference no: EM133501653

Questions:

  1. What forces affect Coca Cola and their marketing efforts?
  2. Who are Coca-Cola's key competitors?
  3. What is Coca Cola's estimated market share?
  4. What competitive advantages does Coca Cola have against competitors?
  5. What economic environments affect Coca Cola?
  6. What political forces have affected Coca cola in the last year?
  7. What Legal, Regulatory or Ethical Issues might affect Coca Cola?
  8. Will Coca Cola be affected by emerging technologies or trends? How?
  9. How will social trends affect Coca Cola? Explain
  10. What is Coca Colas current target market? What are the particular target market's demographic, geographic, psychographic and product usage of the particular market?
  11. What are Coca-Cola's current marketing tactics?
  12. What is Coca Cola's strengths, weaknesses, threats, opportunities, (SWOT analysis) and how would they be addressed in the marketing plan.

Reference no: EM133501653

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