What financial statements would be critical and why

Assignment Help Marketing Management

Reference no: EM13727401

Company name: G&K SERVICE INC

Section 1. Introduction: It should include an introduction to the company and a short and concise overview of your findings. Three to four short (three sentences each) paragraphs should be adequate. Remember the purpose of introduction is as an executive summary of the whole report.

Section 2. Management, Leadership, and the Internal Organization:

a. Role of vision and ethical standards in the subject company

b. Leadership - its importance - what type leadership is indicated for the subject company

c. Meaning and importance of the corporate culture

d. How is span of control important for the subject company

Section 3. Human Resources Management:

a. Significance of hiring the ‘right' people - what type of recruitment do they use to get the ‘right' people

b. How do orientation, training, and performance appraisals aid in retention of best employees

c. Look into employee benefits and incentives - what are they and are they effective

d. Motivation - how do they motivate employees

Section 4. Empowerment, Teamwork, and Communication:

a. Do employees feel empowered, if so, how

b. How are teams used effectively within the company

c. Effective communication - why is it essential to success and explain how it works for this company

d. How does the subject company engage with the community in terms of managing external relationships - has there ever been a crisis with which they have had to deal

Section 5. Production and Operations Management:

a. Describe their production process

b. Describe their location - what criteria did they use in selecting this location

c. What are the production/operations management tasks

Section 6. Consumer-Driven Marketing:

a. Identify the product or service's ‘utility'

b. Identify, fully, the target market

c. If business is international in scope, do they use a standardized or an adaptive approach to the market - explain fully

d. Fully explain their approach to market segmentation

Section 7. Managing Information through Use of Technology:

a. What is the role of information in this business

b. Outline how, and what types, of hardware and software they might utilize

c. Would there be any specific security or ethical issues for this business and their use of technology

Section 8. Accounting and Financial Issues:

a. What type of accountant would work on the financial statements and why

b. What financial statements would be critical and why

c. Explain how the subject company would approach creating their budgets

Section 9. Financial Management:

a. Does (or would) this company have a CFO - why or why not

b. What kinds of issues does this company need to address in its financial plan

c. Discuss what kind of short term assets this business probably manages

d. If this business required short-term or long-tern funding, what would their options be

e. Briefly discuss the types of risks this business faces

Section 10. Summary: Create this summary after all of the work has been completed and formulated into the document, which will be submitted for evaluation.

Section 11. References: In addition to your textbook, at least five other sources must be referenced. These should include the website of the company under study and several periodical journal entries.

Reference no: EM13727401

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