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What features would you emphasize in your marketing

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Assignment

Cases: Read the assigned cases below, and answer the corresponding questions to each case in no more than one page per case, unless otherwise indicated.

PolicePrep

1. Was Police Prep initially set up to be a part-time or full-time venture for the founder? Why is this so?
2. What other opportunities might Jessop pursue with Police Prep?
3. Should Jessop pursue a full-time career with Police Prep or take a full-time job elsewhere and treat this as a hobby business?

Tapp Technologies

In a one-page paper (or less if appropriate), answer the following.

1. Should Jay appoint a board of directors with external members?
2. Create a table of the pros and cons.

DCF Innovations

In a two-page paper, answer the following.

1. Who will be purchasing the product?

2. Why and how would they buy? Why this solution over others?

3. Market segment sizing: What are the sizes of the markets? Is either big enough to support a business by itself, or do they need to be combined?

4. Construct a basic sensitivity analysis on potential share expectations.

5. Conduct a basis margin analysis, including pricing and cost estimations along with sales and profit projections.

6. What would be your suggested retail price?

7. What features would you emphasize in your marketing?

Reference no: EM131374829

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