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Assignment: Marketers engaging in conducting global research must be cognizant of the many factors that can positively or adversely affect an organization, such as cultural, social, economic, competitive, technological, political, and legal environmental conditions. Building and maintaining awareness of the global market conditions requires great effort and diligence in order to minimize risk and maximize profit potential for an organization. Developing communications channels, being aware of cultural nuances, and competitive forces can impact the success of a marketing effort that is invested in the global marketing environment. As a marketing researcher, you must develop a keen awareness for the global marketing environment to protect and improve organizational interests.
Directions for Completing this Assessment:
You will compose a descriptive writing research based on the scholarly article below
Questions: Describe the Article: Use descriptive writing technique to share information about this article.
Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your d..
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Differentiate between the organization's stated objectives as to whether they are marketable or non-marketable objectives.
Discuss the target market for the advertisement and whether it communicated well to them and whether you think sales for the advertised product increased.
What would a global marketing strategy consist of? What would you take into consideration during planning? What would be the benefits of a marketing strategy
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Explain What must an organization do to transform its business strategy when they decide to transform itself into an E-commerce company
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Given the projected changes in America's demographics, name five products that will face increasing demand and five that will face declining demand.
Why are you applying? What is your interest in marketing? What do you wish to accomplish by earning a masters degree
Choose a specific visual work to analyze for your Media Analysis Project (MAP). Your project can be on any media; print, photography, television, film, the Internet, etc. You will explore this topic in detail by using the six perspectives
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