What factors would you take into consideration

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1. “The Value of Marketing is in maintaining on-going relationships with priority customers, not in seeking new opportunities with new customers” to what extent do you agree with this statement and why?

2. In setting the price for a new product or service, what factors would you take into consideration?

3. Suppose a soft-drink firm is grappling with the decision about whether to market a new carbonated beverage with 25 percent real fruit juice. How might it use the six decision steps to guide its course of action? Are the 6 steps in the decision making process the same as the six-step model?

Reference no: EM132222295

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