Reference no: EM133512823

Question: Justin's Juice, a start-up planning to serve high-end freshly blended fruit and vegetable juices in a coffee shop retail atmosphere similar to Jamba (formerly Jamba Juice), is debating over the future strategy of the company You have been hired as a consultant to assist their efforts and you rightfully point out that defining what business they are in should be defined first, before evaluating strategic options. Investors do not agree what business Justin's Juice would be in. Some think they might compete with local cof shops, who also serve packaged juices in the morning. Using the business definition framework, help them ass if Justin's Juice and coffee shops are in the same business or not. What factors would you consider? Is there broader business definition they might consider?