What factors will affect your retail pricing strategy

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Reference no: EM131246676

Retail Pricing

Assume you own an Italian restaurant. Sales have been sluggish, but you have recently undergone a renovation and your chef has added some new menu items. Your responsibility as the owner is to review your pricing strategy and determine what changes you should make on the pricing menu. Based on your readings and research using the South University online library discuss the following:

What factors will affect your retail pricing strategy?

Using the framework for developing a pricing strategy as outlined in your textbook, determine the following:

Retail objectives as it relates to price

The restaurant's broad price policy

The price strategy you selected and why

Discuss how you will implement your price strategy and price adjustments

Discuss the option of using a service such as www.groupon.com or www.sweetjack.com. Is this a good strategy for your restaurant? Why or why not?

Reference no: EM131246676

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