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What factors think would affect the value of the company

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Reference no: EM132974135

A trademark is an intangible asset that has value to a business. Assume that you are an accountant with the responsibility of valuing the trademark of a well-known company such as Nike or McDonald's.

Problem 1: What makes each of these companies unique and adds value?

Problem 2: While the value of a trademark may not necessarily be recorded on the company's balance sheet.

Problem 3: Discuss what factors you think would affect (increase or decrease) the value of the company's trademark?

Reference no: EM132974135

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