What factors should merck consider when setting the price

Assignment Help Management Theories

Reference no: EM133246809

Read the HBS case study Merck: Pricing Gardasil.

Discuss the following questions

Question 1. What factors should Merck consider when setting the price?

Question 2. If the price is $120 per dose, what is the cost of QALY?

Question 3. Cased on your work in #2, what do you think the price of Gardisil should be?

Reference no: EM133246809

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