User Account

All Pages

What factors should influence positioning of crescent

Assignment Help Marketing Management
Reference no: EM133378628

Crescent Pure Case study help

"Crescent Pure" case serves the major purpose of exploring the process of making product positioning decisions and how product positioning could be reflected in the marketing mix activities. Please carefully read the case carefully following the five steps discussed in the class. Your case report should include the following sections:

- Case summary: a brief summary with no more than one page, describing: 1) what the case is about; and 2) the logical structure of the contents.

- Market situation analysis: 1) what the non-alcoholic functional beverage market looks like; 2) how Crescent performs in the market.

- Address the following the questions in details respectively. For each question, analytical framework, concrete analysis and conclusion should all be included in your answer. Your conclusions need to be well supported.

1. What are the strengths (S), weaknesses (W), opportunities (O), and threats (T) for Crescent in the energy beverage market?

2. What are the strengths (S), weaknesses (W), opportunities (O), and threats (T) for Crescent in the sports beverage market?

3. Given that Crescent is PDB's first entry in the US sports and/or energy beverage markets, what must PDB do in regard to Crescent's pending launch?

4. What factors should influence the positioning of Crescent?

5. How is the market segmented? At what segment should Crescent be targeted?

6. What are the pros and cons of positioning Crescent as an energy drink, a sports drink, or a healthy organic beverage?

- Ramification and generalization (not required but strongly encouraged): What do you learn from this case? How would you generalize this knowledge to other companies or contexts? Please focus your discussion from a marketing strategy perspective.

Reference no: EM133378628

Questions Cloud

Describe magnitude of the problem-immigration policy : Using reliable and valid indicators, describe the problem in terms of who is impacted in contemporary times and by how much.
Both investments promise same long-run return : Both investments promise the same long-run return so your choice is driven by risk considerations
Explain pro choice side-pro life side during trial for life : Clearly explain the polarized arguments (5 each) made by pro choice side and the pro life side during the ' trial for life'.
Contrast the advantages and limitations of television : Compare and contrast the advantages and limitations of television as an advertising medium and how these factors affect its use by major national advertisers
What factors should influence positioning of crescent : What factors should influence the positioning of Crescent? How is the market segmented? At what segment should Crescent be targeted?
Why you rank-ordered the statuses in importance : Discuss why you rank-ordered the statuses in importance as you did and why you seem to identify with them. Do you have a master status? Which one?
What are the ethical of children of vulnerable population : What are the ethical considerations of children of the vulnerable population like children victims of domestic violence ages 6-12 years?
What did you think of their pitch to the sharks : Does the product or service have a differential advantage in your opinion? What did you think of their pitch to the Sharks?
Discuss the pennsylvania model and the new york model : Discuss the Pennsylvania Model and the New York Model. Explain their basic ideals and characteristics.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd