Reference no: EM13926293
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For the past 2 years, 3 companies have dominated the high protein sports bar industry holding a combined 80% of the market. Rocket Sports currently ranks second in the market. Its management is considering introducing a new Heatr line of winter protein bars utilizing a groundbreaking new protein form. Rocket Sports produces the bars in a single department and all materials are added at the beginning of the process. As corporate cost accountant you have developed the following cost of production information for the Heatr line.
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WIP Inventory:
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Units
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Costs
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January 1 (50% complete)
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2200
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Direct Materials
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$2080
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Conversion Costs
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$620
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December 31 (60% Complete)
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2000
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Direct Materials
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$1880
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Units Started during the year
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458500
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Materials added
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430990
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Conversion added
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229400
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Selling and administrative costs are $1.60 per unit. Each of Rocket Sports' main competitors is selling a protein bar. Company X sells its bar for $4.10 and Company Y sells its bar for $4.05. Rocket Sports tries to earn a profit of 20% of the unit cost.
1. What factors must Rocket Sports consider in setting their price?
2. Using the average costing method what is the cost per unit?
3. Recommend and defend a unit selling price range for the Heatr protein bars.
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