Reference no: EM132814532
Strategic Marketing Management Assignment
Question 1. What are the three levels at which a product may be viewed? In your answer, use product examples to show how these different levels may be applied to help product marketers define their product offering.
Question 2. Various classes of consumer products differ in the ways that consumers buy them. Provide examples of the four types of consumer products and discuss how they differ in the way they are marketed.
Question 3. Why are many people willing to pay more for branded products than for unbranded products? What does this say about the value of branding?
Question 4. Choose a familiar company and assume that you are responsible for generating new-product ideas. How would you structure your new-product development process? What might be the most valuable sources of new ideas? How would you stimulate the development of new ideas in this organization?
Question 5. What factors must new-product development managers consider when testing new product ideas and concepts with potential customers? How might the Internet assist marketers in their efforts to determine potential customers' attitudes and responses towards new-product ideas?
Question 6. Do you think that the product life-cycle concept is a useful marketing-planning tool? Why or why not? Which product life-cycle stage, if any, is the most important? Which stage is the riskiest? Which stage offers the greatest profit potential? Which stage appears to require the greatest amount of ‘hands-on' management? You may use practical examples to address these questions and to explain the thinking behind each of your answers.
Attachment:- Strategic Marketing Management.rar
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