Reference no: EM131034565

Culture and Ethics

1- what is ethical behavior in marketing and what is non ethical? explain + example

2- why do marketers need Ethics?

3- what are the major ethical dilemmas in marketing? + Examples

International marketing research

1- what is international marketing research?

2-what kind of problems can the research experience at each stage of doing research when in different culture?

emerging markets : The Asia Pacific region

1-what factors limit Chinese economic growth?

2-what are the steps that China must take to achieve further economic growth?

3-why is it difficult to make business in India?

4-what kind of business opportunities does India present to the world?

Products and services for consumers

1-explain the importance of country original effect?

2-what are the major components of a tangible product? And how can we modify each component depending on the culture it is sold?

3-how can you adapt service globally? Examples?

marketing communication

1- what is the integrated marketing communication (IMC) and it elements ? Explain each element + example

2-what are the major reasons for IMC failure and that international Contexts?

Marketing personal

1- what are the major criteria used to select effective market personal? ( what kind of people )

2-what are the difficulties in motivating marketing employees to work overseas? and how can you motivate them to work effectively ?

3- what's skills will be needed for becoming more effective marketer in the future?

4- how was the work for the marketing personnel change by the 2030

1-What is price escalation? Inflation pricing? Deflationary pricing? Administrative pricing? Dumping? Fixed pricing?

Under what condition you can apply each pricing strategy and give examples?

2-What are the major factors that contributed to Japan economic decline in 1990s