Reference no: EM133391358

In 2015, Tesla Motors was a $3.2 billion company on track to set history. It had created two cars that most people agreed were remarkable. Consumer reports had rated Tesla's Model S the best car it had ever reviewed. Tesla was also planning a sports utility vehicle, and a more moderately priced mass market car. Unlike other automakers that were using new, expensive large-format batteries, Tesla used thousands of small-format laptop batteries, connected together. To help ease people's anxieties about purchasing an electric vehicle, Tesla was also building Supercharger stations across the country, and was providing a roadside assistance program, and a guaranteed resale value. Though it was not yet posting profits, sales were growing rapidly, and analysts were hopeful that profits would soon follow.

Questions: What factors influence the consumer adoption of Tesla Model S?

Where do you think electric vehicle battery technology is on the technology 'S curve'?

Thinking about the categories of adopters and relating it to the specific product such as Tesla Model S, which category of adopter do you think you belong to? Why?