What factors have led to the decreased revenues for the wp

Assignment Help Management Information Sys

Reference no: EM133819966

Assignment: Marketing- Digital Media Metrics

Case Study

Jeff Bezos just made you CEO of the Washington Post newspaper based on your digital marketing expertise and knowledge of emerging media trends. You will oversee one of the most influential news gathering organizations in the United States.

Any and all of the Amazon resources and those found within the Washington Post are at your disposal. Your goal is to outline a plan to take the company into the next decade. Here are the issues you should review to begin your WP Strategic Plan:

Background Research- to help you with the Case Study

A. What factors have led to the decreased revenues for the WP?

B. What are the current strategic plans that are in place at the WP to reverse this negative trend?

C. What are the current trends in consumer consumption patterns of news information from the past and moving forward (see the link below). Is the consumption of news information decreasing, increasing, or remaining the same? Why is that? Does this help you to develop a long-term plan?

D. Can your new digital media strategies be successfully monetized with advertising support? You need to find new ways to increase profitability.

E. Are there other strategic clues from other major newspapers that can help you set up your own strategies?

The Case Study and Strategic Plan- answer just these three questions:

A. How does Amazon play a part in your strategy? What are all the Amazon digital assets that can be leveraged to improve and expand WP performance?

B. Provide specific examples of social media and general media marketing strategies/tactics that you have learned in this course (from lectures, readings and the textbook) that can help the WP successfully extend its reach and frequency of engagement and profitability among current and new customers.

C. And finally, outline the ways in which artificial intelligence will play a role in your Washington Post gameplan for the future.

Reference no: EM133819966

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