Reference no: EM132990856

Coco-Cola Amatil has been constantly evolving since it was formed in 1904. They have grown from manufacturing Australian tobacco, to manufacturing snacks and beverages across Europe and the Asia Pacific. They have invested in brands and bottling plants and valued an enduring relationship with the Coco-Cola Company for over 55 years. They are also recognized as a leader in sustainability practices, initiating many projects with a commitment to Net Zero Carbon by 2040. Whilst their most recognised products would be carbonated soft drinks including Coke, Sprite, Fanta and Lift, it should also be noted in recent years that they have expanded their products to waters, juice, energy and sports drinks, dairy drinks and alcohol

Question 1: Comment on why evolution is required by businesses to create long term sustainable value and how Coco-Cola has attempted to achieve this. What factors have influenced the strategy of the business and how key stakeholders have been taken into consideration?