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What factors does a perfume company need to consider when designing its marketing channel for a new low-priced line of perfumes? Explain each one.
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The discussion is based on factors relating to distribution channels of sale of Low Priced Perfume in the country. Generally adopting a low price helps to attract new customers, and gain profit by entering into new market.
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How will you try overcoming the lower price offer by a competitor? What specific value can you offer Naiser & Associates?
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