What factors do you believe influenced the choice

Assignment Help Management Information Sys

Reference no: EM133280475

Assignment - Management of Technology

Course Learning Outcomes - Explain of the concepts, models for formulating strategies, defining the organizational strategic directions and crafting a deployment strategy.

Textbook:- Schilling M.A (2020),Strategic Management of Technology Innovation (6th Edition). Mc-Graw Hill Education. Electronic Version: ISBN-13: 978-1260087956 ISBN-10: 1260087956, Printed Version: ISBN-13: 978-1260087956 ISBN-10: 1260087956

Assignment - Students are requested to read chapter 9 "Protecting Innovation" from their book Strategic Management of Technological Innovation.

Based on the conceptual knowledge and understanding obtained from the readings: -

1- Select a world-renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its innovations. (Max 750- Min 500 Words)

2- What factors do you believe influenced the choice of protection mechanisms used to safeguard its innovations? Do you think thestrategy was a good choice? (Max 750 - Min 500 Words)

3- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (Max 750 - Min 500 Words)

Reference no: EM133280475

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