5. The assignment will be assessed as a complete piece, i.e., all members of a group are responsible for its overall quality. Whether you work in a group of two or three members, ALL members are responsible for the quality of the entire document. 6. Rewrite until it is clear and interesting. The first draft never works. Proofread to eliminate obvious errors. Even better, ask someone else to proofread. Correctness and accuracy in spelling, syntax, grammar and punctuation are expected at post-graduate level. Readers will think that small errors are due to a lack of care and generalize about your analysis. Errors will reduce the assessed grade. 7. Treat your submission the same way you would treat a professional work submission. Get it in on time, at a level of quality that you would be happy to hand to your boss.

1. All submissions should be 1.5 spaced. Allow a minimum of 25mm (1”) on left, right, top and bottom margins. All pages should be numbered. 2. Do not use first person, e.g., “I” and “we” and avoid colloquialisms and clichés. 3. All tables and figures need to be numbered and labelled and referred to as such in the text before they appear. 4. You should adopt the Harvard system of referencing, i.e., in text referencing (e.g., Bednall and Robertson, 2016). All quotations and references should be properly sourced. Inadequate details of publications and other sources will reduce the assessed grade.

Word limit Please note that 3000 words +/- 10% is the word limit for ALL assignments – quantity does not equal quality. The word limit includes all material that you wish the assessor to read. This includes tables and figures. The cover page, Executive Summary, Table(s) of Contents and reference list are not counted in the word limit. Assignments outside this word limit range will reduce the assessed grade.

The case analysis should be presented in “problem and solution” format. The following elements need to be included in the written analysis that you submit: Cover page: Your final work should include a cover page with the work’s title, your names and student numbers, name of your unit chair, name and code of the unit, and the date of submission (not included in the word count). Executive Summary and Table(s) of Contents: (not included in the word count) Main body: The main body should provide analysis of the FOUR case study problems posed. Use headings and sub-headings, and figures and tables, etc. to help explain your points and to keep your arguments concise. References: A complete citation of all work/research of others referenced should be included in a list of references (not included in the word count). Harvard system of referencing should be used throughout the main body.

A detailed rubric for this assessment task will be provided via Cloud. Please see the relevant rubric in the assessment folder for Assignment 1. In summary, the marking criteria will include: • Solutions to problems posed, i.e., demonstrate comprehension of the problem and formulate solutions • Application of theory, i.e., to current, real-world marketing issues • Presenting and defending a position, i.e., consideration of the complexities of issues and acknowledging other points of view • Use of literature to support arguments • Mechanics, e.g., spelling and grammar, language, use of referencing styles

5. The assignment will be assessed as a complete piece, i.e., all members of a group are responsible for its overall quality. Whether you work in a group of two or three members, ALL members are responsible for the quality of the entire document. 6. Rewrite until it is clear and interesting. The first draft never works. Proofread to eliminate obvious errors. Even better, ask someone else to proofread. Correctness and accuracy in spelling, syntax, grammar and punctuation are expected at post-graduate level. Readers will think that small errors are due to a lack of care and generalize about your analysis. Errors will reduce the assessed grade. 7. Treat your submission the same way you would treat a professional work submission. Get it in on time, at a level of quality that you would be happy to hand to your boss.

1. All submissions should be 1.5 spaced. Allow a minimum of 25mm (1”) on left, right, top and bottom margins. All pages should be numbered. 2. Do not use first person, e.g., “I” and “we” and avoid colloquialisms and clichés. 3. All tables and figures need to be numbered and labelled and referred to as such in the text before they appear. 4. You should adopt the Harvard system of referencing, i.e., in text referencing (e.g., Bednall and Robertson, 2016). All quotations and references should be properly sourced. Inadequate details of publications and other sources will reduce the assessed grade.