What factors contribute to the takeoff of the video

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Reference no: EM133379055

Questions: After individually reading the United Breaks Guitars case study answer the following questions:

What social media strategy did Dave Caroll and his team adopt?
What factors contribute to the takeoff of the video? Which factor do you believe is the most critical in the propagation?
If you were United Airlines, what information would you wish to have, to better prepare a response to the viral video?

Video: United Breaks Guitars

Reference no: EM133379055

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