Reference no: EM132952099 , Length: word count:2500

Assessment

Implementation of employee suggestion programme: a case study of the Middle East health-care service company

Learning outcomes

After studying this case, the students should be able to: explain the importance of employee engagement; illustrate the role of the participatory management style in an organizational context; discuss why managers may use engagement practices to operate effectively in businesses to lead change and innovation; identify the critical success factors, barriers and outcomes of employee involvement in driving high performance; and discuss the dilemma faced by the managers in the emerging economies while driving the momentum of excellence in the long run.

Case overview/synopsis
This is a real case about a leading health-care service company located in the Middle East. The health- care organization's name is changed to NOVA for reasons of confidentiality. The NOVA is an independent, public joint stock company created to meet the curative needs of the public health-care system in Middle East. The company introduced the Employee Suggestion Scheme named Minara in 2011 in a Federal Government decree, introducing innovation as a major pillar of management in 2013 with intent to encourage organizations build innovative solutions and pioneer initiatives and apply it effectively in services, processes and programmes. Making the Minara programme work in line with the national health agenda, Ms. Fatima who headed the Excellence and Innovation Department took the initiative of accelerating the innovative Programme (Minara).

The case data were collected based on both primary and secondary sources. Although the case is based on the real data, it has been ammonised. The case describes the transformation of the innovation process at NOVA through the employee engagement programme (Minara) in meeting the disruptive challenges. This case addresses the challenges faced by the Excellence and Innovation manager who used effective employee engagement practices through the Employee Suggestion Programme in a creative way to bring about innovation in the health-care sector. The case outlines the dilemma faced by the Excellence and Innovation manager in bringing about innovation through the Employee involvement programme in the emerging economic scenario.

The case will focus on the analysis of the different aspects of the issues pertaining to employee engagement, employee motivation and the framing of empowerment strategies to bring about innovation and continuous improvement through an effective employee suggestion programme. The case is intended to give budding managers an insight into innovation and employee engagement practices that impact performance in the organization.

Students need to support their answers with further references to comprehensively address the questions in a critical manner. In addition, summary of recently published articles relevant to project human resource, communications and stakeholder management need to be added to the discussion where appropriate and relevant.

The pdf file of the case study is in Canvas Week 5. This case will enable the students to learn about:
• The importance of employee engagement.
• Illustrate the role played by the participative management style in an organizational context.
• Why managers may use engagement practices to operate effectively in businesses to lead change and innovation.
• Critically analyse the determinants or factors that contribute to the success of the engagement programme at NOVA and its fruitful outcomes and identify the possible barriers that could hinder the successful implementation of the ESS Programme at NOVA?
• The dilemma faced by managers in the emerging economies in driving the momentum of excellence in the long run.

Question 1: Why did Ms. Fatima use engagement practices at NOVA? What was the core idea?

Question 2: What type of management style is needed to be adopted by Ms. Fatima at NOVA to increase active employee involvement as a remedy for resistance to change?

Question 3: Why it is difficult for managers to keep employees engaged and stimulate change and innovation? Did Ms. Fatima succeed in doing so?

Question 4: Critically analyse the determinants or factors that contribute to the success of the engagement programme at NOVA and its fruitful outcomes.

Question 5: Identify the possible barriers that could hinder the successful implementation of the ESS Programme at NOVA?

Question6: What factors are shaping the health-care landscape in the emerging markets?

Question 7: What advice you provide Ms. Fatima so that NOVA can remain the most prominent health- care service provider with innovative solutions and continue the momentum of excellence in the long run?

Attachment:- Assessment Brief.rar