What factors are important to global game sales

Assignment Help Marketing Research

Reference no: EM131702800

You are hired by a boutique consulting firm that specializes in electronics entertainment. For your first client, you get a belligerent new CEO of a videogame startup. He's a bit incompetent but you can't tell him that. He asks you the following questions based on the history of videogames:

1) What factors are important to global game sales? Develop a mental model and your expectations? Test this model using the data. Explain your results. [Global Game sales as DV]

2) What game rating should we target to make the most money? [Code the ratings into ordinal numbers for analysis, use that as DV. Use everything in the first model as IV and Global sales.] Explain your results. Make a recommendation.

The CEO sees your report and starts yelling at you being wrong and not knowing anything, that the data you used was too old. He wants to make a hyper-violent shooter because that's what he sees in commercials all the time when he turns on TV.

3) If you limit your modeling only to the last 10 years, what are the results? How did they differ from your original analysis? [filter out everything before 2007] Explain.

https://www.dropbox.com/s/pndou5fvdadmejs/Video_Games_Sales%2802-11-17%29.rar?dl=0

Reference no: EM131702800

Questions Cloud

What is the net present value : What is the net present value (NPV) of the project if the company's cost of capital is 8.64 percent?

Indifferent between the forward and the option market hedges : At what future spot exchange rate will you be indifferent between the forward and the option market hedges?

Explain the different communication mediums the team : Explain the different communication mediums the team could use to communicate

Violated title vii prohibitions against sex discrimination : Carol Lee was a local sales representative for CableCo, a national cable TV network. When a vacancy in the position of regional sales manager arose.

What factors are important to global game sales : What factors are important to global game sales? Develop a mental model and your expectations? Test this model using the data. Explain your results.

Create an application that manipulates a billboard sign : Create an application that manipulates a billboard sign. The set method allows user to select a predefined message. Also, user can create his message.

Discuss local wind types : land and sea winds, mountain and valley winds and santaana winds, which do you think could be most easily harnessed for the generation

Carter provide the employer to support request for leave : Nancy Carter's son, a soldier stationed in Afghanistan, was injured in combat and will have to undergo a lengthy rehabilitation.

Would the university be held liable for morris conduct : Mark Morris is a professor at Enormous State University. Every morning he greets the department secretary, Mollie Bloom, by saying, "Hello, sexy!"

User Account

All Pages