What factors account for the image differences

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Question: Discussion questions considered as part of this week's "In-Class Task: Self-Concept Exercise" in the Discussion Forum. Each student must post their own summary. YOU ARE ONLY TO CHOOSE ONE OF THE TWO OPTIONS. IN YOUR RESPONSE, INDICATE THE OPTION CHOSEN Task Summary: Option A Research the evolution of the "green marketing" movement. Next tell the class which companies have genuinely tried to integrate this priority into product formulations and which ones seem to just be going through the motions. Does involvement in green marketing give a company a competitive advantage? Why? Option B Visit competing discount houses, supermarkets, department stores, or specialty shops in your area and describe the image you have of each store. What factors account for the image differences? For the poorest image store, design a strategy for upgrading its image.

Reference no: EM133311791

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