What factor within the theory of reasoned action

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Question: Dantes new girlfriend is very passionate about protecting the environment. Yesterday Dante went out and bought a reusable canvas bag so that he can stop using plastic bags at the grocery store. Dante ultimately bought the canvas bag because he feels that his girlfriend would like him to be more environmentally friendly. What factor within the Theory of Reasoned Action/Theory of Planed Behaviour is represented by Dantes consideration of his girlfriends desires when deciding to start using a reusable bag at the store?

Reference no: EM133670214

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