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1. What facilitated Octopus's sale of the personal details of its customers without seeking their permission? Should a brand be allowed to do that?
2. How has this scandal affected the brand? With the growth of electronic transfers of cash, the market is likely to grow; should there be tighter controls?
What is your sphere of influence in your organization and What leadership style(s) will you have to demonstrate? Where do you fall short
select an existing product and identify its target market. describe how each variable of the marketing mix product
Report on Service Encounter at a Business Organization
Discuss a business-related ethical dilemma
Select an organization of your choice. This could be even your own organization or your work place. Study the sales or marketing function of the organization you have selected and construct a brief essay by using 1500 words maximum.
What are the 3 C's (Competitors, Customers, Company) of the Bose Corporation and their internal and external marketing strategy? Include citations for specific information.
Natural Resources International is a mining company. It has recently had trouble with a local community near one of its mining operations in Asia.
Identify which customer segments are the primary and secondary markets. Your client wants to see new customer segments that might be interested in the new and improved product
What do we mean by the term "second screen" Hint: you can always google it when in doubt. Second Screen means that when you use you mobile device while watching TV
What are organizational controls? Why are strategic controls and financial controls important aspects of the strategic management process?
Marketing Excellence: BMW - What are the pros and cons to BMW's selective target marketing? What has the firm done well over the years and where could it improve
Reflect upon the strengths, weaknesses, opportunities and threats associated with a business that you are familiar with (one you work at, one you completed your assignments on, or one you have just acquired knowledge about).
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